The Digital First Impression

Mastering Online Reputation in Healthcare

With more individuals "shopping" for their healthcare providers, patients have shifted from passive recipients of care to customers or active decision-makers. Since the internet is at everyone's fingertips, it is important to optimize the online reputation of the provider or practice to help retain and attract patients.

In the session, we will review practical ways to improve your online reputation, improve your SEO results, and how to use patient feedback to make meaningful changes to your practice.

Featured Speaker

Nicole Knight

Marketing and Communication Manager, Virginia Heart

Nicole Knight is a healthcare marketing strategist with over a decade of experience in healthcare. As the Marketing and Communications Manager at Virginia Heart, she led the development of a reputation management program that resulted in a 300%+ increase in positive patient reviews. Nicole specializes in building high-impact marketing and social media strategies that strengthen brand presence, improve patient experience, and align with organizational goals. She brings a practical, results-driven approach to digital engagement in the healthcare space.

Registration

Member - Complimentary

Non-Member - $35